Proud of you, so act for you? The role of national pride in promoting individual pro-environmental tendencies

The promotion of pro-environment behaviors is important for achieving national and global environmental protection goals. However, there a gap between the government’s will people’s pro-environmental tendencies. National pride has been identified as critical pathway to individual desired by government. Here, we investigate role in promoting individuals’ tendencies (PET). A large-scale survey two experiments Chinese context were conducted relationship PET tools PET. results show that positively associated with Priming achievements promotes inspiring their pride. Both political-economic historical-cultural can inspire pride, but are more effective. Moreover, priming combined highlighting norm information could effectively increase Our findings illuminate PET, suggesting potential means translating into actions.